Still, it is good to see the game doing well, though for the video game industry the pandemic has been a rising tide that has lifted all boats it seems.Īnyway, like I said, there is a press release like this every expansion. The game’s peak no doubt remains in the Wrath of the Lich King era.Ī chart from 2015 back when we used to get subscriber numbers The first point is time bound by expansions that launched in the last decade, which basically means since they pissed a lot of people off with the Cataclysm expansion. The last bullet point is a solid one, since numbers were up a year ago due to WoW Classic, so topping that says something. In addition, total player time in game this year to date has nearly doubled compared to the same period last year.

Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.

In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.

That is some boast, though the previous champion was, by their accounting, was Diablo III which had 3.5 million first day sales. This time though Blizzard has out done itself with a press release declaring Shadowlands “the fastest-selling PC game of all time industry-wide” having had 3.7 million first day sales. This has become a staple post after every WoW expansion release, usually because Blizzard puts out a press release about the first day sales full of superlatives.

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